Dries van Noten par Frederic Malle, a most elegant cookie

Dries van Noten & Frederic Malle

A designer perfume usually describes a fragrance created for and marketed by a fashion or beauty label. And while fashion and perfume are natural best friends, far more thought and effort seems to go to design the former and not much creativity is then left for the latter. Often the perfume feels like just an afterthought and a nice little money spinner. 

Hence the arrival of the niche perfume, small perfume houses creating nothing but fragrances in collaboration with independent perfumeurs who are given  freedom of creation without having to appeal to the mass market. But nothing is ever black and white. There are fashion label who produce perfumes that could be described niche just for the fact that they are distributed in the genre typical way of relative exclusivity. Maison Martin Margiela, for example. Others, like Etro or Comme de Garcons have enough of an "edgy" image to allow perfume creations that have been quite extraordinary. 

But when a niche perfume house releases a scent named after a fashion designer all these classifications are turned upside down. Or are they? For this perfume Frederic Malle acted as an intermediate between the perfumeur Bruno Jovanovic and the Belgian fashion designer Dries van Noten to create a scent that would be his olfactory version of the world of Dries van Noten. The ultimate bespoke perfume. You cannot get more 'niche' then that.

My visual interpretation of Dries van Noten par Frederic Malle

I don't know whether the scent is a true representation of him as a person, I only know his magnificent collections, and as important those might have been for the style of the perfume, I doubt that DvN (the man) can be described by them alone. The first sniff of DvN (the perfume) is a surprise. It has a slight fizz to it, in German I would say:"Es bizzelt." And that brings always brings a smile on my face. And very soon that fades and develops into something incredibly soft and smooth, like custard cream, silky panna cotta and the softest buttery biscuit. This sweetness is again unexpected but very pleasant. There is a lot of sandalwood and patchouli to ground it, and for me it stays elegant throughout. An elegant cookie, who would have thought? I usually don't like gourmand scents too much, but this is different, probably not even a real gourmand, and simply delicious. It's perfectly unisex, but I think the softness/elegant juxtaposition will work to better effect on a man and on the Right one this will be incredibly sexy AND comforting, irresistible AND reliable. Dries van Noten is only the first of a new series of scents dedicated to special people that Frederic Malle will curate over time and I am very curious about who he will pick next.

How and where to wear:

Propose in style

Image of DvN & FM via fredericmalle.com

Shopping review: Liberty, London

So, where do you go for your perfume shopping? Department store, independent boutiques, online or in person? Do you try to get samples before you purchase a full bottle?

I do a mix of everything but some shopping experiences are nicer than others. Therefore, I will describe mine here in a series of posts. I start with my favourite hunting ground for perfume in London: Liberty.

It's difficult not to like the outside of  the shop with it's iconic timber framed front and the often quirky shop windows. It feels totally out of place amongst the hustle and bustle of Oxford Circus. But it's not a Disneyland imitation, it's still the right thing, very British, very stylish and very expensive. The scarf hall on the ground floor is a collection of wonderful silky things of nothingness that you can drape yourself in. And the shop assistants not only allow you to do so, they encourage you, knowing that the more you play the more you'll want to buy. So first go and find the perfect scarf and then imagine to spray it (carefully) with your most loved perfume...Yeah, I know, I can't afford them either, but one can dream.

So, away from the silks and to the perfume. Apart from the pop up stalls of various perfume houses, amongst them Byredo and Frederic Malle, there is the main perfume room at the back. Slightly dark with lots of shelves in all the nooks and crannies, it has an intimate feel to it. It doesn't try awfully hard to be hip or boudoir or extravagant and allows the perfumes be the heroes. And I like that. So you start to browse. And you will probably be asked if you need help, but that can take a while. And again, that's something I like. You can spend as much time as you need there. And you can spray and sniff. Whichever bottle you like. The collection is fantastic and much bigger in store than online, so keep that in mind when you plan your shopping. You will find most of the major niche brands, selected designer fragrances and some of the classics. It's great for people watching as well, the last time I went a woman who apparently visited from the Middle East bought three massive Liberty bags full of perfume. The staff must see a lot and are totally unfussed. When it comes to asking for samples, Liberty is a mixed bag. Some shop assistants are more generous than others. It helps if you have a bit of a chat. And also, be persistent in a charming way. Buying a perfume helps of course as well. You will have better luck at the pop up stalls, especially Byredo are usually very helpful. If you like your perfume browsing undisturbed and your collection more on the high end niche side then Liberty is the place in London I would recommend.

Image via Liberty.co.uk

Portrait of a Lady, best in Bloom

In my childhood photo album there is a picture showing me all dolled up in a red velvet dress, white knee socks and black patent leather shoes. I have long forgotten who got married that day and made me a flower girl, but the dress and the shoes I remember. Or better, I remember how proud and pretty I felt wearing them. To this day velvet holds an irresistible magical fascination and when I see a velvety item in a shop I will need to touch it. Sometimes also buy it. There are a few velvet things in my wardrobe, but they don't get out much. The little bolero found in a second hand shop in N.Y. 15 years ago is now worn permanently by the vintage mannequin, the Ibiza style dress for which I'm now 20 years too old, the black graduation dress hand made by my Godmother and a few other oddities. They all mean something to me and made me very happy at some time.

So as the soft and shiny texture of velvet, its opulence and figure hugging properties will always seduce me, a perfume that can translate this into scent will have no problem to entrance me. Meet the "Portrait of a Lady" by Edition de Parfums Frederic Malle.

My visual interpretation of Portrait of a Lady by Edition de Parfums Frederic Malle

She is a rose, of course, this Lady. No surprise here. Velvety petals of the darkest red rose, soft, seductive, rich and and proud. But be aware that his is no innocent rose, probably not even a lady.... She has smoke and spice in her, and sparkling wit. I don't know what parfumeur Dominique Ropion's inspiration was, may be the Henry James novel, but I like to think that it was a very special woman and that he wanted to make any woman wearing his perfume feeling beautiful, seductive and ever so slightly dangerous. For the colour interpretation I wanted to show the shiny wafting ripples of the scent and its amazing sillage accompanied by the black resin that gives it its darker side. It doesn't change all that much on me during the dry down, it just gets a bit softer and lasts amazingly long. I think someone should name a rose after it.

How and where to wear:

The Chelsea flower show, grubby Jeans and T-shirt, killer heels, red lipstick

Rose image via flickr by aling_, some rights reserved