Wednesday, 8 October 2014

Whiter than white: Pure eVe by The Different Company

This Pure eVe (pretentious spelling alert!) by The Different Company was originally released as Pure Virgin, a name that probably only Etat libre d'Orange would be able to get away with. They'd make it smell anything but virginal, of course. The Different Company on the other hand, created an extraordinary washing detergent. And I mean that in the nicest possible way. 
Baby powder, whitest musk, a hint of something floral and an almondy aftertaste. This perfume won't allow dirty thoughts, never mind acts but it is certainly very suitable as a cover up. The perfect olfactory camouflage for the urban sinner. Innocence in a bottle. Like most things innocent, it's pretty, but also pretty boring and linear. Purity is an unforgiving concept that doesn't really allow for change and ambiguity. Pure eVe has excellent staying power but whether that's a good or a bad thing is debatable. It is not something I'd like to wear, not even occasionally, but if you like to smell squeaky clean and soft, then this is the scent for you. 

Pure Eve

Going back to the name change I mentioned, I would love to hear the reason. I assume it's something copyright related, but the switch from Virgin to Eve is an interesting one. Isn't Eve the ultimate sinner? The seductress responsible for our rather abrupt dismissal from paradise? May be she should have worn this fragrance...

How and where to wear:
Might come in handy when you're anything But innocent...

1 comment:

  1. I think the ultimate sin here is definitely orthographical, hehe. ;) I don't think this perfume sounds like my thing - which I wouldn't always have said, but I am exploring more Eve-like scents these days! I can certainly imagine it very well from both your verbal description and the 'white out' style of image.